![]() So is a WhatsApp link helpful for your business? It’s best for local businesses as Google My Business pages appear in results when customers nearby are searching for a related business. Which Businesses Should Connect WhatsApp to Google My Business? The one that works best for you will be the one your customers use most, and that varies from business to business. To increase engagement, it’s ideal to set up all three-call, Google My Business Messaging and a WhatsApp link. ![]() The link may appear in different places on the Google My Business page, depending on your business type. Business owners can add a custom link (including a WhatsApp link) so customers can reach them. This is the method that we’ll cover in detail. While this is a convenient way for customers to contact you, you’ll only be able to see their name and profile picture, with no additional information, and there’s a 24-hour response window. This button sends a message to the Business Messaging Inbox There are several methods to get customers to engage with your business-via phone calls, Google My Business Messaging and booking or appointment links (this is where you can add your WhatsApp link). Three Methods for Customers to Connect on Google My Business We’ll explain how to do this step-by-step later. Then you just need to create and insert your WhatsApp link. It’s easy to do this by activating online booking or appointments in the Home section of Google My Business. And since many customers find businesses through Google Search, it makes sense to add a contact link there. It’s becoming increasingly common for businesses to use instant messaging to connect with customers. ![]() WhatsApp is among the top messaging apps in the world with over 2 billion users, so it’s likely the majority of your customers are using it. Connecting WhatsApp to Google My Business: An Introduction To start, let’s look at how customers can communicate with businesses through Google My Business, what types of businesses should connect WhatsApp to Google My Business and the benefits of adding a WhatsApp contact link. Are you taking full advantage of it? If you have a Google My Business listing and your customers frequently use WhatsApp, we’ll show you how to add a WhatsApp link to Google My Business and drive more conversations. Add to that the fact that it’s transitioning all of its experiences to the web one at a time anyway and the popularity of PWAs are exploding right now, and this is not at all a surprising move.A Google Business Profile is a great way to promote your local business and engage customers. Claiming and verifying your ownership of a business will be done right through the search query too, so it’s clear to me that the company is really trying to lower the bar to entry quite a bit. Obviously, this is all meant to simplify the experience of using Google’s tools to run your business. The existing Google My Business web experience will transition to primarily support larger businesses with multiple locations, and will be renamed “Business Profile Manager.” We’ll share more details on these changes in the months ahead. As you can see from the GIF above, simply typing your business name into a Google Search box returns not only results but also page navigation for replying to customer messages, editing your business profile, creating promotions, and more. These changes will take place at some point in 2022 after the new year, but it’s not yet clear when exactly companies will have to adapt to their new home. Simply Google searching for your business name will launch your web toolkit
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